27 de Marzo 2014 

Zurbano, 73. 28010 Madrid

La Facultad de Comunicación de la Universidad de Navarra y la Graduate School of Political Management de la George Washington University organizan el seminario intensivo, de un día de duración, el próximo 27 de marzo en Madrid, titulado "Latest Digital Strategies for Political Campaigns". Será impartido por tres profesionales norteamericanos: David Payne, Amelia Shoewalter y Wesley Donahue.

Toda la información sobre el evento y formulario de inscripción en:

www.unav.edu/web/facultad-de-comunicacion/digital-campaigns

Latest Digital Strategies for Political Campaigns

- One-day seminar with three top American experts -

9.15 - 9:30 Presentation9:30 - 10:45 Lessons learned from the 2012 US elections
Speaker: Amelia Showalter, Former Director of Digital Analytics on Barack Obama's 2012 presidential campaign

10.45 - 11:15 Coffee Break

11:15 - 12:15 Developing digital strategies and a digital campaign plan
 Speaker: David Payne, Director of Digital Advocacy Practice at VOX Global

12:15 – 13:15 Targeting and segmenting key demographic groups
Speaker: Amelia Showalter, Former Director of Digital Analytics on Barack Obama's 2012 presidential campaign

13:15 – 14:30 Lunch Break

14:30 – 15:30 Creating the right digital messaging and message strategy
Speaker: Wesley Donahue, political internet consultant and founder of the agency Push digital

15:30 – 16:30Breakout session following #4
With David Payne, Director of Digital Advocacy Practice at VOX Global

16:30 – 17:30 Effectively use of social media
Speaker: Wesley Donahue, political internet consultant and founder of the agency Push digital

17:30 – 18:00 Wrap up, final questions